We build from the world's
running capital.
Iten, Kenya. Elevation 2,400 metres. Population: a few thousand people, and more world records per square kilometre than anywhere else on earth.
We chose to build our software studio here — and it wasn't accidental. Iten taught us something the tech industry often forgets: extraordinary results come from extraordinary discipline, relentless iteration, and a deep respect for the fundamentals. We apply that philosophy to every product we ship.
Iten isn't remote It's our edge.
People come to Iten from around the world to train at altitude, to push their limits, to be around others who take what they do seriously. That energy is in the air here — literally and figuratively. We built our studio in this environment on purpose.
We're 315km north-west of Nairobi, perched on the edge of the Kerio Valley escarpment at 2,400m above sea level. Our office has views that would distract lesser people. We use them as motivation.
Being in Iten means we build for real African conditions — intermittent connectivity, diverse device ecosystems, M-Pesa payment infrastructure, multilingual users. Our products work here, which means they work everywhere.
Elevation
2,400m
County
Elgeyo-Marakwet
From Nairobi
315 km
World records
More than anywhere
Coordinates
0.6674° N, 35.5020° E
Our Mission
"To empower performance through Sports , Technology and data
We didn't start with funding or a big team. We started with a hackathon, a real problem, and the belief that geography shouldn't limit the quality of what you can build. Iten, Kenya is our proof of concept.
Three people One mission.
The founding trio of our studio — each obsessively focused on their domain, each deeply invested in yours.
Leonard Bett
Chief Executive Officer
Our CEO is a professional athlete whose career at the highest level of competition has shaped a leadership style grounded in discipline, resilience, and performance. Bringing the mindset of elite sports into business, he leads with a strong focus on teamwork, strategic execution, and accountability. His leadership drives a culture of excellence, innovation, and continuous improvement across the organization.
Owns: Vision, Partnerships & Client Strategy
Emmanuel Ambundo
Chief Technology Officer
The person in the room who's seen every technology trend come and go — and knows which ones actually matter. Has architected systems serving millions of users across three continents. Deeply allergic to over-engineering, deeply committed to code that lasts. If it's in production, it went through him.
Owns: Engineering, Architecture & AI Systems
Collins Njogu
Chief Product Officer
Starts every product conversation with the same question: what does this person actually need? Has run user research sessions in Iten, Nairobi, Lagos, and Amsterdam. Believes that great design isn't about aesthetics — it's about removing every obstacle between a user and what they're trying to accomplish.
Owns: Product Strategy, Design & User Experience
A small, focused team — developers, designers, and product thinkers who met at a hackathon and couldn't stop building. We're early-stage, deliberate, and completely committed to doing excellent work on problems that genuinely matter.
One year. Real products. Real clients.
We didn't start in a boardroom with a deck and a vision statement. We started at a hackathon table with a problem we couldn't stop thinking about — and built from there.
A Hackathon. A Spark. A Team.
It started at a hackathon. Three people who barely knew each other — a developer, a designer, and a product thinker — ended up at the same table with the same obsession: why do athletes in Iten, one of the greatest sporting environments on earth, still manage their training with WhatsApp messages and paper notebooks? They spent 48 hours building the first prototype of what would become Athech. They didn't win the hackathon. But they found something better — each other.
Athech: From Hackathon Prototype to Real Product
The three founders couldn't stop thinking about what they'd started. Within weeks of the hackathon, they were meeting every evening after their day jobs, iterating on the Athech concept. The question driving everything: could software genuinely predict injuries before they happen? Early conversations with coaches and sports scientists in Iten said yes — if the data was right. They kept building.
First Real Client: Maggy's Kienyeji
Maggy’s Kienyeji, a growing business in Eldoret specializing in indigenous vegetables like Sukuma Wiki, Managu, and Terere, was managing inventory, sales, and supplier orders manually using notebooks. This led to untracked stock, occasional produce spoilage, and inaccurate sales records. To solve this, the team built a custom store and inventory management system with real-time stock tracking, supplier management, daily sales reporting, and low-stock alerts. The system improved inventory visibility, reduced wastage, and gave the business clear insight into its operations, becoming the studio’s first paying client project and first successfully shipped product.
Kechei Camp: Inventory for the Altitude Training World
Kechei Camp — a training facility hosting elite and amateur runners from around the world — had the same structural problem as Maggy's, but in a hospitality context. Equipment inventory, kitchen stock, room supplies, and athlete gear were all tracked by memory and spreadsheet. Things disappeared. Things ran out at the worst time. The team adapted and extended the inventory system they'd built for Maggy's, adding multi-category stock management, usage tracking per guest cohort, and automated reorder prompts. Two real products. Two real businesses. Zero outside funding.
The Studio Takes Shape
With two live products, two happy clients, and Athech in active development, the founders formalised the studio. What had started as a hackathon conversation was now a registered business with a clear identity: a software studio rooted in Iten, building practical, problem-first products for businesses and athletes. The name, the brand, and the website went live. The mission statement wrote itself.
Building. Shipping. Growing.
Athech is in active beta with athletes and coaches in Iten. The inventory platform built for Maggy's and Kechei is being productised for wider release. New client conversations are underway. The studio is small, focused, and deliberate — not chasing scale for scale's sake, but committed to doing excellent work on problems that genuinely matter. This is chapter one.
A Hackathon. A Spark. A Team.
It started at a hackathon. Three people who barely knew each other — a developer, a designer, and a product thinker — ended up at the same table with the same obsession: why do athletes in Iten, one of the greatest sporting environments on earth, still manage their training with WhatsApp messages and paper notebooks? They spent 48 hours building the first prototype of what would become Athech. They didn't win the hackathon. But they found something better — each other.
Athech: From Hackathon Prototype to Real Product
The three founders couldn't stop thinking about what they'd started. Within weeks of the hackathon, they were meeting every evening after their day jobs, iterating on the Athech concept. The question driving everything: could software genuinely predict injuries before they happen? Early conversations with coaches and sports scientists in Iten said yes — if the data was right. They kept building.
First Real Client: Maggy's Kienyeji
Maggy's KienyejiMaggy’s Kienyeji, a growing business in Eldoret specializing in indigenous vegetables like Sukuma Wiki, Managu, and Terere, was managing inventory, sales, and supplier orders manually using notebooks. This led to untracked stock, occasional produce spoilage, and inaccurate sales records. To solve this, the team built a custom store and inventory management system with real-time stock tracking, supplier management, daily sales reporting, and low-stock alerts. The system improved inventory visibility, reduced wastage, and gave the business clear insight into its operations, becoming the studio’s first paying client project and first successfully shipped product.
Kechei Camp: Inventory for the Altitude Training World
Kechei CampKechei Camp — a training facility hosting elite and amateur runners from around the world — had the same structural problem as Maggy's, but in a hospitality context. Equipment inventory, kitchen stock, room supplies, and athlete gear were all tracked by memory and spreadsheet. Things disappeared. Things ran out at the worst time. The team adapted and extended the inventory system they'd built for Maggy's, adding multi-category stock management, usage tracking per guest cohort, and automated reorder prompts. Two real products. Two real businesses. Zero outside funding.
The Studio Takes Shape
With two live products, two happy clients, and Athech in active development, the founders formalised the studio. What had started as a hackathon conversation was now a registered business with a clear identity: a software studio rooted in Iten, building practical, problem-first products for businesses and athletes. The name, the brand, and the website went live. The mission statement wrote itself.
Building. Shipping. Growing.
Athech is in active beta with athletes and coaches in Iten. The inventory platform built for Maggy's and Kechei is being productised for wider release. New client conversations are underway. The studio is small, focused, and deliberate — not chasing scale for scale's sake, but committed to doing excellent work on problems that genuinely matter. This is chapter one.
The principles that run every project.
These aren't wall decorations. They're why we turn down briefs that aren't right, challenge assumptions in kick-off calls, and keep shipping when it would be easier to stop.
Outcomes over Output
We're not hired to write code. We're hired to solve problems. The measure of our work is what changes in your business — not how many lines were committed.
Evidence Before Opinion
We recommend technologies we've used in production, approaches we've tested under real load, and designs we've watched real users navigate. No hype, no cargo-culting.
Radical Transparency
If something is off track, you'll hear it from us first — not discover it when the deadline passes. Hard conversations early are always better than hard surprises late.
African by Default
We build for low-bandwidth networks, M-Pesa payment rails, and users who switch between five languages in a single day. African context isn't an afterthought here — it's the starting point.
Built to Last
We write code the next engineer will thank us for. We design systems that survive the founder's departure. We build documentation so thorough that you never need us to understand your own product.
Ship Fast, Learn Faster
Perfect is the enemy of in-market. We believe in getting real things in front of real users quickly, then using what we learn to make them genuinely great.
We'd love to hear your story.
Every great product we've built started with a conversation. Let's have one — about your company, your problem, and what's possible.